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Gay and Lesbian Internet Users: The GLBT Community

According to a recent report by eMarketer, the gay, lesbian bisexual and transgender (GLBT) market in the US is estimated to number approximately 15 million with an annual purchasing power of $660 billion. And many of them are online.

The Gay and Lesbian Internet Users report tracks the growth of a trend-setting marketing segment that has more disposable income and discretionary time than its heterosexual counterpart.

The GLBT community has embraced the Internet with vigor.

Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online.

eMarketer estimates there were 12.1 million adult GLBT Internet users in the US in 2007, representing 7.9% of the adult Internet user population. By 2011 the internet penetration by the GLBT community will be more than 14 million.

Gay and Lesbian Specific Marketing Internet Campaigns

Creative Search Engine Marketing, understands the needs of dynamic niche markets such as the GLBT and would like to help companies promote their products and/or services to the Gay, Lesbian, bisexual community.

Gay and Lesbian Specific Internet Marketing Campaigns: glbt@creativesearchenginemarketing.com